Client: 72andSunny
Role: Client Services Director
Candidate: Laura Popa
When 72andSunny asked us to help them recruit a new Client Services Director to spearhead their next stage of growth, we got to doing what we do best.
Now who wouldn’t want to work at 72andSunny? So, the real brief was for our talented Sheryn Small to screen the talent for who really had what it would take to lead 72andSunny through this next phase of maturity in this market.
Sheryn Small, our Lead Talent Partner, has an extensive network and engages with senior agency talent daily.
Sheryn says “My interviews are extensive, going beyond skills and really tapping into what the candidate is looking for in a role, what their values and drivers are.” Sheryn's dedication to know candidates on a deeper level, coupled with her understanding of the industry, ensures that each candidate presented for roles are a unique fit for the agency. When working with her network on this Search Assignment, it became obvious that Laura Popa was the “who” 72andSunny were looking for!
Laura’s long-term relationship with Sheryn is both as a candidate and client goes back to when Laura was an Account Director!
Laura says “I was looking for the opportunity to be a part of a culture that was people-first and partnering with brands to create progressive, modern and cut through creative. I'm passionate about building teams and culture whilst fostering diverse thinking, so it was important to find a role that allowed me to play a part in shaping the agency.”
We asked Laura, what stood out for her about the opportunity at 72andSunny; “Culture is so important within an agency, as well as how they partner with clients and the work that is produced out into the world. As a value-based business, 72andSunny’s momentum over the last few years has been driven from the inside out, founded on the belief that optimism and the power of creativity can solve our clients’ business problems. It's a unique opportunity to grow and shape 72andSunny's brand in Australia, and partner with modern brands both nationally and internationally.”
It was undoubtedly an ideal match from the beginning with Ross sharing “Laura has had an impressive and fundamental impact on our business, excelling at her role and far beyond. She's become a driving force in our company; she quickly formed close relationships with our team locally and globally; built strategic relationships with our client partners; levelled up her team with existing team members and new hires; introduced new processes and initiatives; played a key role in us exceeding our financial targets and forecasts; all whilst navigating growth and onboarding new client partners.”