iknowho Knowledge Workshop with Dr Adam Fraser

Dene Gambotto • September 4, 2017

On Thursday morning we hosted an interactive workshop with Dr Adam Fraser for some of our clients.  Adam is a well-respected peak performance researcher and known to be a thought leader in human performance. 


When I started iknowho my aim was to deliver knowledge at every step of the recruitment process – whether it be CV feedback, interview training or access to inspiring talent.


Our workshop was about that knowledge share.


Adam has worked with elite athletes through to SAS officers and even toddlers….so I knew he could handle a room full of senior marketers.



My favourite take out from today’s workshop was from his research into what makes us happiest at work. What he found was that human beings are happiest after they achieve a goal, work through a challenge and overcome obstacles.

Sit with that for a moment and think about your own work – do you shy away from or embrace challenge? Do you see challenges as an opportunity or an obstacle? Dr Fraser’s research shows that those leaders who embrace struggle are the happiest, most engaged and in turn lead others to do the same.


So next time you’re faced with a challenge – take a moment to see it as an opportunity for you (and your team) to grow.


There were a number of other key take outs from the morning, but rather than tell you what excited me, I thought it would be interesting to hear what the iknowho team took away.

 

Jo’s Key Take Out


Authentic happiness


How do we achieve authentic happiness? It’s not about sitting on the beach, cocktail in hand. That’s pleasure, not happiness. 


Ed Diener, a happiness researcher said ‘happiness is counter intuitive’. It normally comes when we as humans have a challenge just beyond our reach, where we need to stretch ourselves to get there. That’s when we achieve authentic happiness. 


When Dr Adam Fraser asked everyone in the room to reflect on what they were proud of most about themselves, people talked about running 100k, starting a business, moving around the world. These were all things that were a challenge to those individuals, that pushed them outside of their comfort zone and gave them a sense of achievement when they got there. 

The biggest blocker of happiness is boredom. 

 

Danni’s Key Take Out


Boredom hits when you do the same thing, in the same way, day in, day out. Boredom leads to creating something that is going to stop you being bored – rumours, trouble stirring, distraction for other employees.


Bored employees are dangerous!


That doesn’t mean you need to change what your employees do, but challenge them about how they do it! 


Whether it be an employee who is demonstrating boredom or you are bored yourself, maybe think about how you can do what you do better, every day!

 

 

Bree’s Key Take Out


Don’t be average


The average person only changes when they are forced. Meaning the average person only accepts and embraces an adjustment to their routine when they have no other option. We have recognized that struggle = evolution and growth, so if we do not put ourselves in an uncomfortable position then how will we evolve?


The truth is most people don’t. Most people become complacent and comfortable and don’t embrace or allow change. I’m not saying to create drama or chaos in your life on purpose but simply stretch yourself in the everyday, ensuring you are not in a complacent state.


Approaching life with a sense of creativity will allow you to feel motivated and determined to continue creating more opportunity and developing both professionally and personally. As you are required to adapt to new circumstances, environments and people the new version of yourself will emerge as you reflect and connect. 

 

Beth’s Key Take Out


Avoid the Choke


Presenting in front of a room full of people is difficult for many of us, and some of us have experienced choking in this environment or other pressured situations. So, what causes it?


Fear, self-doubt, overthinking and thinking of the outcome rather than the execution are all actions that will get in the way of a stellar performance. To perform well we need to clear our minds.


Basically, after the stimulus there is a response, but where we need to focus is the gap between the two. It’s what you do in this gap that makes all the difference. Dr Fraser has worked with many elite athletes who use this gap to their benefit to ensure they don’t choke at that critical time.


Dr Adam Fraser has taken this concept to a different group and has been working with a charity, White Ribbon supporting women of domestic abuse. Here they are trying to get the abuser to consider their actions after the stimulus before the response – change what they do in the gap.


I’m also a big fan of Dr Fraser's concept of the Third Space, which is where we switch between two different modes/stimulus – e.g work and home life. His key points were that if we can reset before we get home we will gain extra quality time and have a happier and more fulfilled life, which affects those around us too.

I have been putting this into practice and it works! I have recently changed my commute to work and have been getting the ferry, where I clear my mind, don’t think about anything negative, just enjoy the air, the motion and the quiet. I’ve already noticed a difference in how I feel and how I also behave at work, and at home.


Highly recommended! If you would like to purchase The Third Space book then click here.

 

Jeni’s Key Take Out

Dr Adam Fraser spoke about a study in the San Diego Zoo, where 3 monkeys were living in a cage. The way they could access their food supply (bananas) was to climb a flight of stairs. However when the monkeys would try and climb the stairs they would be shocked. The 3 monkeys soon learned that touching the stairs would lead to them feeling some form of pain. 

The researchers then removed one of the conditioned monkeys and replaced this monkey with a new unconditioned monkey that had not been shocked by the stairs. The electric shock was then removed from the stairs. When the new monkey tried to climb the stairs to get to the bananas the original monkeys attacked him to restrain him from touching the stairs. The researcher continued to replace the conditioned monkeys with unconditioned monkeys until none of the monkeys in the cage were part of the original conditioning.


Not climbing the stairs to get the readily available food became the norm!


This study shows that we develop a norm behaviour from learning from other people’s behaviour. This ends up with businesses falling into the trap of “it’s just the way it’s done around here”, not breaking out and trying something new. If we don’t break away from that behaviour in a work or personal space then how do we ever expect things to change? We can’t be fearful of what we don’t know, we need to be brave!

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I recently had the pleasure of attending the B&T 30 Under 30 awards and had the chance to meet some incredibly talented rising stars in the industry. One standout was Aoife Lehane, a candidate we’ve had the privilege of working with, who was nominated and shortlisted in the Account Management category. Honestly, I wasn’t surprised at all—anyone who meets Aoife can immediately see how ambitious, creatively driven, and sharp she is. Here’s a look at her B&T 30 Under 30 experience and a glimpse into her impressive career: From starting your career in Dublin, to moving to Sydney and landing a fantastic role through iknowho at one of Australia’s top agencies, you’ve had an amazing career to date. Can you tell us a little more about your background? I have learned from some extremely talented people throughout my career to date and count myself very lucky to have had been afforded some amazing opportunities. I started my career at a boutique indie agency in Ireland where I got invaluable hands-on experience running my own accounts and pitching for new business quite early on. From here, I made the move to Droga5 in Dublin working on some of the agency’s largest clients. Whilst at Droga5, I went through a career crossroads moment where I was debating becoming a planner and actually spent 6 months working in the strategy department which I absolutely loved. This stint in strategy taught me invaluable skills that I use in my role everyday. Ultimately, I decided to stay in account management (if you hadn’t guessed!) as I couldn’t shake the curiosity of seeing the whole process come to life and the ability to really influence the work in all phases, beyond just what I touched in strat. It sounds cliché but I’m also a real people person and I thrive off building relationships. In my opinion, account management are the real beating heart of an agency, and I thrive in that role and the exposure it gives you to all areas of the business. When I decided that I was moving to Sydney I reached out to Riza at iknowho whilst still in Ireland. Not knowing the Australian market was extremely daunting but her knowledge and experience put me completely at ease. She really understood me, my ambitions and the type of agency I wanted to work in for the next chapter in my career and I couldn’t be happier with how it worked out. The calibre of talent in the mix was extremely high this year. How did it feel to be a finalist at this years’ B&T 30 under 30? And what inspired you to participate? I feel so incredibly grateful to have been up there with some amazing individuals who have achieved so much in their careers already. Personally, it was such a lovely moment to be recognised amongst such a talented group of people who have come from different backgrounds and corners of the globe. Having diversity in career paths and experience is so important for our industry to bring fresh perspectives and thinking – it only benefits the work, the people who make it and the people who see it. It was actually this time last year, seeing the finalists and the stories from past winners that inspired me to enter - I turn 30 this year so I figured if not now, when! What did you learn throughout the process of applying and what advice would you give to others looking to participate next year? Also, how did your agency help to support you in the process? I really enjoyed the process of applying and the moment of reflection it gave me on my career to date. So often I’m looking ahead to the next thing and don’t take the time to reflect on what I have achieved already. As someone who can be very hard on themselves, it was a really eye-opening and rewarding process to take part in. The 3 pieces of advice I would give to others looking to participate next year would be: 1: Think about the narrative you want to land from the start and how you weave that narrative through your response to the questions and constantly re-enforcing your point. 2: For me, it helped to get everything down on paper and then treat it as a bit of a creative review to condense and tighten (my first draft was 9 minutes long!) 3: Lean on those around you for their advice and point of view, you can get stuck in your own head when it comes to the submission, so it’s good to have those around you to offer that fresh perspective. I work with some very talented people who were extremely generous with their time not only offering me their advice and feedback but also their videography and editing skills to give my submission that final polish – it takes a village! There is no doubt that being a finalist helps elevate your profile, what other benefits do you see from being shortlisted and are there any other awards in your sights for the future? Not being from here it can be a little bit harder to “break into the industry” and make a name for yourself, as an expat I have found it hugely beneficial in that respect. Even this opportunity from the team at iknowho to do this profile piece has been really valuable and a great privilege that I don’t take for granted. In terms of personal awards, there’s nothing specific that I have my sights set on in the immediate, but I am open to whatever opportunities come my way. Forbes 30U30 would be a good one but I would want to get busy! What’s next for you, where do you see yourself in five years? Anyone who knows me has heard me say I want to be on that stage in Cannes.. so hopefully that will have happened. With the world we’re living in right now and the constant conversation around the value of creativity (which I believe is not only monetary, but also the value it provides to society) I’m driven by the opportunity to create something that people really connect with and makes a lasting impression in the world.. whether that’s as simple as just making people smile or changing societal behaviour for good - the pursuit of that is what drives me. I’m energised by working with likeminded people who share my ambition but not always a similar point of view. I love the process of sharing those different points of views and different ways of thinking and what brings to fruition. That to me is what makes the industry we work in so interesting and one I love being a part of. 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