Pete brings over 15 years of marketing expertise to the table, seamlessly blending Digital Marketing savvy with Recruitment know-how.

Before diving into the world of recruitment, he led digital teams in the UK's E-commerce Sports Fashion and Health & Fitness sectors for eight years. His firsthand industry experience has gifted him with invaluable insights into the inner workings of marketing teams, the intricacies of digital strategies, and the critical importance of finding the right humans to cultivate winning cultures.

Pete made the leap to Australia back in 2016, transitioning into Agency Recruitment and embracing the change wholeheartedly. With six years under his belt as a specialist Recruiter in Product & Digital Marketing, he took a detour to pursue personal training qualifications and even launched his own business.

He returns to the fray as iknowhos’ latest Senior hire, focusing on building out their Digital practice in the ever-evolving field of Digital Marketing. Passionate about guiding individuals towards fulfilment in both work and life, Pete’s excited for all the chats, collaborations, and adventures that lie ahead!