Paid Search Manager

Job Summary

You will be responsible for leading and managing paid search campaigns to achieve the company’s marketing objectives. This role requires strategic oversight, team leadership, and advanced data analysis to ensure effective campaign performance and delivery. As a manager, you will provide strategic direction, oversee budgets, and align paid search efforts with overall marketing goals.

Responsibilities

- Strategic Oversight: Develop overarching paid search strategies aligned with company objectives.
- Team Leadership: Manage and mentor a team of paid search specialists, ensuring continuous development and performance.
- Budget Management: Oversee and allocate budgets across campaigns, ensuring efficient use of resources and maximum ROI.
- Performance Analysis: Perform higher-level data analysis, setting benchmarks, and establishing KPIs for the team.
- Cross-Department Collaboration: Work closely with other departments to integrate paid search efforts with broader marketing and business strategies.
- Vendor Management: Manage relationships with third-party vendors and platforms, negotiating contracts and services.
- Reporting to Senior Management: Present campaign performance and strategic insights to senior management and stakeholders.
- Innovation and Development: Drive innovation in paid search strategies, ensuring the team adopts the latest trends and best practices.

Qualifications

- Proven experience in managing paid search campaigns, preferably within an agency or in-house digital marketing team.
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven leadership skills and experience managing a team.
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- Demonstrable experience in optimising campaigns to achieve specific performance targets.
- Excellent understanding of keyword research, bid management, and ad copywriting.
- Familiarity with A/B testing methodologies and conversion rate optimisation techniques.
- Experience in creating and presenting detailed performance reports.
- Google Ads Certification is highly desirable.
- Additional certifications in digital marketing, such as Microsoft Advertising Certification, are a plus.
- Strong proficiency in MS Office, particularly Excel for data analysis and reporting.
- Excellent communication skills, both written and verbal.

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