Social Media Coordinator / Executive / Specialist

Job Summary

As a Social Media Specialist, you will play a crucial role in developing and implementing social media strategies to enhance brand visibility, connect with the target audience, and drive engagement. Your responsibilities include managing social platforms, creating content, monitoring digital interactions, and analysing performance metrics.

Responsibilities

- Hands on upkeep and management of social media accounts across various platforms.
- Execute overall social media strategies, catering to target audience preferences, and adapt to industry trends.
- Asist in market research and competitor analysis.
- Establish the content calendar, manage scheduling and posting.
- Utilise social media analytics tools to monitor and measure key performance metrics.
- Regularly produce reports on social media performance, providing insights and actionable recommendations for improvement.
- Community management - engaging with followers, responding to comments and messages, and fostering a positive and active online community.

Qualifications

- 2+ years experience as a Social Media Specialist, Social Media Coordinator, or in a similar role.
- Deep understanding of social media platforms, trends, and best practices.
- Confident knowledge and use of social media analytics tools.
- Creative ability to ideate and develop unique ideas for captivating social media content.
- Proficiency with social media management and scheduling tools.
- Excellent written and verbal communication skills, high attention to detail and quick to respond. 

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