Location:
-
Discipline:
Contact name:
Sheryn Forbes
Contact email:
sheryn@iknowho.com.au
Posted date:
Social Director | 110-140k inc |
The Social Director will be first and foremost a great suit, with the ability to lead and manage clients, work collaboratively with cross-functional departments, and inspire & mentor their team. They will live, breathe and feel passionate about Social, but more than that, they will understand the role social plays in the broader picture and how to best leverage social for campaign integration.
Key Responsibilities:
Sheryn Small | Lead Consultant | iknowho.com.au
The Social Director will be first and foremost a great suit, with the ability to lead and manage clients, work collaboratively with cross-functional departments, and inspire & mentor their team. They will live, breathe and feel passionate about Social, but more than that, they will understand the role social plays in the broader picture and how to best leverage social for campaign integration.
Key Responsibilities:
- Builds strong relationships with clients, understanding their business goals, and ensuring their social media strategies align with their overall objectives.
- Leads the development and execution of social campaigns (organic and paid) across various platforms (TikTok, Facebook, Instagram, LinkedIn and others)
- Mentors, trains and inspires junior team members
- Collaborates with creative teams to develop engaging and innovative content that is on brand and fit for channel
- Builds and executes appropriate talent strategies, identifying the right influencers and creators to bring ideas to life, leading negotiations and deliverables
- Oversees content planning, community management and social reporting
- Works closely with media teams to ensure paid media is optimized to amplify content and influencer effectively
- Stays on top of social trends, cultural moments, and platform-specific best practices, sharing new developments with the broader team
- Helps drive new and organic client growth by spotting revenue opportunities with existing clients and supporting on new business pitches when required
- Scopes projects ensuring accurate budgeting, forecasting, and resource allocation to ensure project profitability
- Can effectively manage up, knowing when to involve the Managing Partner and what to keep them across.
- At least 5 years proven experience in a social media position, with the majority of that time in an agency environment
- Exceptional client management skills with the ability to earn trust and build cohesive partnerships
- Experience building and implementing organic and paid social media strategy, content and campaigns
- Experienced in Influencer Partnerships both from a campaign and talent sourcing/ negotiation perspective
- Social listening and analytics skills
- Keen organisational skills and the ability to manage multiple clients and projects simultaneously
Sheryn Small | Lead Consultant | iknowho.com.au
