How to write a resume that stands out (and gets you the job!)

January 1, 2022

Lots of people hate writing their resumes – some of us included, and we're experienced recruiters!

So why do we find writing a resume so daunting?

There are a number of reasons. For a lot of us we simply put too much pressure on ourselves to write the perfect resume, and then start overthinking that if it isn’t quite perfect enough, you’ll miss out on your dream job, never find anything like it again, and this will completely ruin your entire life! (Yes, I am quite dramatic and love a good tangent!).

It can also feel uncomfortable and unnatural to sell ourselves and ‘brag’ about our achievements, and because let’s face it, writing or updating your CV can be pretty time consuming and a bit boring.

Writing a CV is one of those things we would prefer to put off, but as with so many things we put off, like spring cleaning, working out budgets, arduous work tasks, or going to the gym – you’ll feel so good after it’s done! And if you are looking for a new job, it’s just part of the process that you can’t avoid.

Plus, it’s never as bad as you think it will be.


So.. let’s get started!

Resume writing 101: First steps to writing a CV that stands out to hiring managers

Put aside some time, perhaps an hour or two, in a quiet place where you won’t be disturbed or distracted and can focus. Snacks also help.

Now consider how you like to work. The objective here is to articulate all your content ideas that you want your CV to include, and you can do this in any way that suits you (you will organise the ideas into the resume format later).

Do you like to brainstorm lots of ideas writing on a whiteboard, do you like to make lists, or are you like me and just write a stream of consciousness of everything that comes into your head that makes no sense to anyone apart from you?

Whilst making these notes, which can be as chaotic and abstract as you like, try to assign them to the following categories:

About you - Who are you in a professional capacity and what do you want to achieve in your professional life?
Employment history - What are the main tasks in your current role? What are your key achievements in your current role? Next, repeat this step for previous roles.
Skills - Make a note of any specific skills, awards, and certifications you have.
Hobbies - Finally, consider your hobbies. What interests you? You can also add any relevant volunteer work you may do in this section.

Once you have completed this, the key content for your CV is done. Now you just need to put it in an order so it makes sense and is easy to read for the recruiter or hiring manager who will be looking at it.

Our tips on what to include in your resume and what to avoid

Make sure there are no spelling and grammar mistakes. Check it, and then check it again. This may be obvious, but you would not believe the number of CV’s we read every day with spelling or grammar errors. The last thing you want is a grammar nazi to discount your entire application because you wrote ‘your’ instead of ‘you’re’. Get a family member or friend to proofread your resume as well – it’s easy to miss things when you’ve been looking at it too long.

Use a professional font. Yes, that means no comic sans. Keep the size for the main body text around 10 pt and headers around 12pt, and use the same font throughout your CV.

Keep it concise. Even if you have had an extensive work history, your CV shouldn’t be any more than two pages long, three maximum. Recruiters and hiring managers are time-poor, they don’t have time to read War and Peace.

Don’t use acronyms. Your CV makes sense to you (hopefully), but will it make sense to anyone else? If you have worked on a complex project containing long non-sensical acronyms, don’t include this. Keep it simple and informative.

Keep the content relevant. If you are applying for a senior marketing role and have had several positions since university, it’s not going to be relevant that you worked at a fish and chip shop when you were 16.

List your achievements. What did you achieve in each role? Did you run a successful campaign? How successful? How much did traffic or sales increase? Make it tangible and measurable.

List your skills. Remember to reserve ‘skills’ for specific systems, programs, and CRM’s you have used. Think Mailchimp or PMP, not ‘motivated’, which is great, but it shouldn’t be listed out as a skill.

What are your hobbies and interests? When considering your hobbies, of course you can put the gym or cooking etc. but don’t be afraid to say what you’re passionate about if it’s less mainstream. If you like collecting leaves or you’re an amateur magician, then say so! This is your chance to reveal a bit more of your personality.

Be honest when describing yourself. Try to use words that have actual meaning and genuinely describe who you are. Saying that you work hard is too generic and will be a prerequisite of most jobs. But are you really meticulous and detail orientated or are you actually more of a holistic thinker? And avoid buzzwords. I think we’ve all had enough synergy.

Once you are happy with the content you can move to the next step.

Covering the basics: What information needs to include in your CV?

Contact details(This is an obvious one, but what should you be including?) Put this on the front page of your resume in the header so hiring manager can easily find out who you are and how to contact you.

• Full name - Use a larger font to make this stand out.
• Mobile number - Check that you have an appropriate voicemail message.
• Email address - Ensure your email is professional. If it’s princessrachel1234@hotmail.com then you should set up a new email account for job applications.
• LinkedIn profile - make sure your LinkedIn summary and employment history are up to date.
• Visa status (if relevant) – This can be handy to let the hiring manager know if you’re on a Working Holiday Visa, Student Visa or any other visa that could affect the type of roles you can be hired for.

Including your address isn’t necessary, you could add the suburb if you like or if you’re applying from outside the country you can mention the country you’re currently residing in, and the date you’re expecting to arrive in Australia if you have one.

Should you include a headshot? No. It should not and does not matter what you look like. A lot of people have unconscious bias, don’t put yourself in a situation where someone might unintentionally discriminate against you before you’ve even had the chance to meet them by adding a photo.

How should you list your education history? Insert this above or below your Employment History. You don’t need to put every grade you ever got, just the name of where you studied, the date of graduation, and any qualifications you received (e.g. a University Degree, Diploma or Certificate).

Do you need to include references? No need to list references, a hiring manager will ask for them when you reach that stage of the interview process. You can also leave out the generic ‘References available upon request’.

And you are done.. see that wasn’t so bad, was it?

If you are looking for a new role or would just like someone to read over your CV and give you feedback, please reach out anytime – we are here to help!


Do you know what you’re worth? Make sure to check out our 
Salary Guide for the Marketing World to get informed.

By Kristina Gerdov April 3, 2025
Starting a new role is so exciting but can sometimes feel like a whirlwind—there’s so much to take in. That’s why we’ve broken it down into a simple 30-60-90 day plan—to help you settle in, make an impact early, get aligned on your KPIs, and feel a sense of achievement from day one.
By Riza Karis March 26, 2025
I recently had the pleasure of attending the B&T 30 Under 30 awards and had the chance to meet some incredibly talented rising stars in the industry. One standout was Aoife Lehane, a candidate we’ve had the privilege of working with, who was nominated and shortlisted in the Account Management category. Honestly, I wasn’t surprised at all—anyone who meets Aoife can immediately see how ambitious, creatively driven, and sharp she is. Here’s a look at her B&T 30 Under 30 experience and a glimpse into her impressive career: From starting your career in Dublin, to moving to Sydney and landing a fantastic role through iknowho at one of Australia’s top agencies, you’ve had an amazing career to date. Can you tell us a little more about your background? I have learned from some extremely talented people throughout my career to date and count myself very lucky to have had been afforded some amazing opportunities. I started my career at a boutique indie agency in Ireland where I got invaluable hands-on experience running my own accounts and pitching for new business quite early on. From here, I made the move to Droga5 in Dublin working on some of the agency’s largest clients. Whilst at Droga5, I went through a career crossroads moment where I was debating becoming a planner and actually spent 6 months working in the strategy department which I absolutely loved. This stint in strategy taught me invaluable skills that I use in my role everyday. Ultimately, I decided to stay in account management (if you hadn’t guessed!) as I couldn’t shake the curiosity of seeing the whole process come to life and the ability to really influence the work in all phases, beyond just what I touched in strat. It sounds cliché but I’m also a real people person and I thrive off building relationships. In my opinion, account management are the real beating heart of an agency, and I thrive in that role and the exposure it gives you to all areas of the business. When I decided that I was moving to Sydney I reached out to Riza at iknowho whilst still in Ireland. Not knowing the Australian market was extremely daunting but her knowledge and experience put me completely at ease. She really understood me, my ambitions and the type of agency I wanted to work in for the next chapter in my career and I couldn’t be happier with how it worked out. The calibre of talent in the mix was extremely high this year. How did it feel to be a finalist at this years’ B&T 30 under 30? And what inspired you to participate? I feel so incredibly grateful to have been up there with some amazing individuals who have achieved so much in their careers already. Personally, it was such a lovely moment to be recognised amongst such a talented group of people who have come from different backgrounds and corners of the globe. Having diversity in career paths and experience is so important for our industry to bring fresh perspectives and thinking – it only benefits the work, the people who make it and the people who see it. It was actually this time last year, seeing the finalists and the stories from past winners that inspired me to enter - I turn 30 this year so I figured if not now, when! What did you learn throughout the process of applying and what advice would you give to others looking to participate next year? Also, how did your agency help to support you in the process? I really enjoyed the process of applying and the moment of reflection it gave me on my career to date. So often I’m looking ahead to the next thing and don’t take the time to reflect on what I have achieved already. As someone who can be very hard on themselves, it was a really eye-opening and rewarding process to take part in. The 3 pieces of advice I would give to others looking to participate next year would be: 1: Think about the narrative you want to land from the start and how you weave that narrative through your response to the questions and constantly re-enforcing your point. 2: For me, it helped to get everything down on paper and then treat it as a bit of a creative review to condense and tighten (my first draft was 9 minutes long!) 3: Lean on those around you for their advice and point of view, you can get stuck in your own head when it comes to the submission, so it’s good to have those around you to offer that fresh perspective. I work with some very talented people who were extremely generous with their time not only offering me their advice and feedback but also their videography and editing skills to give my submission that final polish – it takes a village! There is no doubt that being a finalist helps elevate your profile, what other benefits do you see from being shortlisted and are there any other awards in your sights for the future? Not being from here it can be a little bit harder to “break into the industry” and make a name for yourself, as an expat I have found it hugely beneficial in that respect. Even this opportunity from the team at iknowho to do this profile piece has been really valuable and a great privilege that I don’t take for granted. In terms of personal awards, there’s nothing specific that I have my sights set on in the immediate, but I am open to whatever opportunities come my way. Forbes 30U30 would be a good one but I would want to get busy! What’s next for you, where do you see yourself in five years? Anyone who knows me has heard me say I want to be on that stage in Cannes.. so hopefully that will have happened. With the world we’re living in right now and the constant conversation around the value of creativity (which I believe is not only monetary, but also the value it provides to society) I’m driven by the opportunity to create something that people really connect with and makes a lasting impression in the world.. whether that’s as simple as just making people smile or changing societal behaviour for good - the pursuit of that is what drives me. I’m energised by working with likeminded people who share my ambition but not always a similar point of view. I love the process of sharing those different points of views and different ways of thinking and what brings to fruition. That to me is what makes the industry we work in so interesting and one I love being a part of. Ultimately, I would love to be in a leadership role in an agency where I have the ability to make a real impact and influence the direction for the future of the industry. -- Thank you so much, Aoife, for sharing your journey, insights, and advice. Your passion and drive are truly inspiring, and we have no doubt you’ll continue to make waves in the industry. We can’t wait to see what’s next for you! If you're looking for your next role within the junior-mid levels across agency or the perfect candidate to add to your team get in touch with Riza today!
By Kristina Gerdov February 24, 2025
Struggling to choose the best candidate? Our expert hiring tips help hiring managers make confident, strategic decisions. Read more now
more posts
Share by: